Peru government set to invest US$ 10 million in inbound tourism ad

The government of Peru would spend over US$ 10 million on strengthening 4 advertising campaigns targeted at pushing Andean country's places in international market, declared Ministry of Foreign Trade and Tourism.
As per Mincetur's chief Magali Silva, the promotional stuff includes Peru, Imperio de Tesoros Escondidos", "de Fronteras", "Call To Action" and "Recordaras Peru". All these campaigns target to reach more than 1.5 billion probable investors and visitors across the world via digital screens, subways as well as video billboards on public roads in main tourist issuing markets.
The top government official elaborated that the campaign Recordaras Peru would be launched in Colombia, Brazil, Germany, United States, China and France along with a total budget of US$ 3.57 million. The advertisement would appear on buses in Washington, train stations and subways in Paris and Berlin, digital screens in New York’s Times Square, digital screens as well as billboard posters in Shanghai and Beijing among other top cities.
Likewise, she said that the Ollanta Humala admin would invest around US $4 million in the drive "Perú, Imperio de Tesoros Escondidos" that would be launched in Chile, Brazil, Colombia, United States, Mexico, Germany and France.
She added that the government would also allocate US$ 409 million in "De Fronteras" campaign that targets to attract potential tourists from Machala, Loja, Guayaquil and Cuenca in Ecuador and from Iquique, Antofagasta and Arica in Chile.